dsn as part of the project economy
People and organisations will cooperate even more in the future than today. They will share their knowledge, their personal experience and their abilities with external partners more than ever, complementing each other in the process. Only in this way can special knowledge be brought together in new combinations of products and services with the necessary rapidity.
This is the exactly the point of departure for dsn services. With its know-how and experience, dsn supports its customers to cooperate with success and in activating their own potential for success.
Competitiveness through cooperative ventures – in projects, moreover, that focus on a speedy reaction to customer wishes and markets in terms of flexibility, content and time. The ability of people and organisations to cooperate thus becomes a key competence.
The term “project economy“ is a way of describing this trend. Experts predict that the share of “project economy“ in the creation of value will jump from the current 2% to 15% by 2020 [1]. In contrast to the classic producer-supplier structures the term “project economy“ generally refers to a process of value creation that is for the most part limited in time, extraordinarily cooperative and frequently global in nature (see diagram). Cooperation shifts increasingly from a vertical to a horizontal cooperative structure with equal partners who complement each other at the same level.
The origins of this transformation to the “project economy“ are the ever accelerating speed of the generation of knowledge, the convergence of fields of knowledge, as well as the increasing worldwide demand for complex system products that integrate goods and services, and complement each other at the same time.
Fewer and fewer businesses and public bodies possess the necessary breadth of competence and knowledge for innovations. Regardless of whether new high-end technology, new services, more efficient procedures or public provisions are involved.
The answer lies in the flexible and often temporary cooperation of specialised businesses and organisations on cooperative projects, in order to bring together and make use of resources such as their expertise, knowledge and capital in relation to the concrete requirements.
“Cooperation“ has to be understood in a broad sense here – that is, cooperation on horizontal and vertical levels, as well as covering varied sectors and being interdisciplinary in nature. The scope of cooperative partners opens up and expands; alongside classic chains of value creation and supply, with partners from areas of technology and knowledge that partially overlap, as well as organisations from other areas and sectors such as science and public administration.
dsn acts as a mediator for the co-operations partner interests and designs a transparent process for all participants.
The increasing complexity of the project economy requires new service providers. They support new project consortia regarding legal questions, in financing or concerning the strategic and operational management of cooperative ventures. The organisations in the dynamic project economy demand a special range of services – professional services that focus on the topic of cooperative projects and network management.
dsn offers these professional services and supports organisations from business, science and society within their co-operations. Our mission: to facilitate our customers accession to cooperation and to assure their success.
[1] Hoffmann, J., et al., Deutschland im Jahr 2020, Deutsche Bank Research, April 2007.